Search Marketing Strategist at Inadco in Palo Alto, CA

Company Overview

Inadco is an online advertising start-up based in Palo Alto, CA. Inadco is offering candidates an early-stage opportunity to help build the global platform for Cost-Per-Lead advertising.

Inadco's innovative approach is transforming how media is bought and sold on the Internet. Inadco enables advertisers of all kinds to buy media on a Cost-Per-Lead basis and empowers publishers to sell inventory on a Cost-Per-Lead basis to earn more revenue than they can with impression or click-based advertising.

Inadco is led by experienced executives who helped start some of the most successful online advertising companies in the market today. Inadco is backed by Redpoint Ventures and Angel investors Mike Walrath (Founder and Former CEO, Right Media), Matt Coffin (Founder and Former CEO, LowerMyBills.com) and Ron Conway (SV Angel).

Job Responsibilities

• Manage advertising campaigns across multiple platforms including Google, Bing, AdKnowledge, etc.
• Conduct keyword and placement discovery using platform tools, competitive intelligence tools and independent research
• Develop and test new creative concepts for ads and landing pages (text and image)
• Prepare internal reports with detailed analysis of campaign, ad and landing page performance
• Make optimization and testing recommendations

Job Requirements

• BA/BS degree from a top academic institution
• Quantitative area of study preferred (mathematics, statistics, economics, etc.)
• 1+ years experience managing paid search campaigns
• Strong analytical skills and proficiency with MSFT Excel (including pivot tables)
• Strong verbal and written communication skills
• Strong organizational skills with excellent attention to detail
• Ability to multi-task and work in a fast paced environment